Piemontino valgrana
THE Brief Create a youthful and consistent digital communication & content with a precise content strategy or a well-defined communication format.
THE CONCEPTThe Pureness of Piemontino.
The rebranding highlights authenticness, naturalness, and youthfulness, underlining the values of the brand and the heritage of the products.
With a playful, relaxed yet pure tone of voice in content, the concept speaks to the younger audience and creates a visually pleasing brand.
Graphic Design: Ines Graca & Juliette Tarza Davis
Copywriting & Creative Direction: Marco Fedeli & Carolina Råman
This campaign was created as an academic assignment and for personal practice.
Before
after
IKEA
Amazon Kindle
City of Helsinki
Burghy
Nike x Spotify
Photography
Moment
Gusto Pasta Bar
21 Grams
Greenpeace
