21 grams    x                                         D&Ad awards
THE brief        

Create an awareness campaign that encourages Gen Z to create a change in their phone habits, minimizing the risk of myopia. 

THE CONCEPT

Hidebound
An interactive Black Mirror episode, with integrated myopia preventing quests to complete in order to unlock the following part of the storyline.

Graphic Design & Concept: Ines Graca & Juliette Tarza Davis
Copywriting & Concept: Marco Fedeli & Carolina Råman


This campaign was created as an academic assignment and for personal practice.

IKEA

Amazon Kindle

Moment

Gusto Pasta Bar

City of Helsinki

Piemontino Valgrana

Burghy

Nike x Spotify

Greenpeace

Photography