IKEA 
The Brief Create a new concept for the campaign “Where life happens”
The new concept “Home away from home”, emphasises how home is where you are and not tied to a physical house or apartment. The campaign aims to further stress how IKEA is with you no matter what you decide to do, helping you create a home wherever you are.
The conceptThis campaign was created as an academic assignment for personal practice.
Piemontino Valgrana
Burghy
21 Grams
Greenpeace
Amazon Kindle
Moment
Photography
Nike x Spotify
Gusto Pasta Bar
City of Helsinki