City of helsinki
THE brief Create a print campaign for the city of Helsinki, encouraging the Finnish people to travel their home country instead of going abroad during the holidays.
THE CONCEPT“Hyvää kotimatkaa” . A phrase that is used when wishing others a safe home journey, but is directly translated into “Good home trip”.
The idea of the campaign was so showcase snapshots of moments experienced in the Finnish nature amongst family and friends, playing on nostalgia and familiarity.
This campaign was created for personal practice.
Photography: Carolina Råman
